A critical element of Mcity’s mission is to inform and educate our partners and the general public about advanced mobility vehicles, and their potential benefit to society.
Mcity actively communicates with all levels of government, industry, and academia, as well as the general public, about the promise of connected and automated vehicles and the challenges they present. Our goal is to be a trusted voice of reason in the mobility space.
Learning with Mcity
Across the U-M campus, we are working to educate and train the next generation of leaders and innovators in mobility. Our efforts include:
- Courses offered through various university schools and departments
- Online courses for the general public
- Professional development and continuing education: Connected and Automated Vehicles
- Research funds available to U-M faculty
- Student opportunities through Tech Lab
Events and Tech Demos
We field many requests for visits and tours of the Mcity Test Facility as well as invitations to participate in talks and presentations. These include:
- Media visits and special events in the Mcity Test Facility
- Hosting government and industry groups – more than 50 events to date
- Participation in industry conferences, such as AutoMobili-D in partnership with PlanetM at the North American International Auto Show (NAIAS)
- Speaking engagements – from talks with local civic organizations to keynotes at industry events
- Public panel discussions, such as with the Federal Motor Carrier Safety Administration
A highlight of outreach events was U.S. Transportation Secretary Elaine L. Chao’s visit to announce the Department of Transportation’s latest automated vehicle guidelines in September 2017.News & Events
Providing Opportunities for Startups
Our outreach includes connecting mobility startups with U-M undergraduate students at TechLab at Mcity to tackle real challenges their businesses face. We also work with the state of Michigan’s PlanetM mobility initiative to offer startups opportunities to use the Mcity Test Facility at a reduced rate to develop their technologies.PlanetM Startup Grants
We produce white papers to share the work of Mcity-funded researchers, including their approach and conclusions. The first Mcity white paper focused on the development of a process to accelerate AV testing; a groundbreaking paper on identifying and assessing cybersecurity risks followed.
In addition, we are collaborating with law firm members of Mcity to produce white papers focused on timely legal topics related to transforming mobility. The first, a joint project of Mcity affiliates J.D. Power and law firm Miller Canfield, studied consumer attitudes about driverless vehicles.
Mcity develops Progress Reports and Case Studies on a regular basis.What We Are Learning
We increase awareness and understanding of CAVs among our key audiences through media relations. We host media visits, facilitate expert interviews, and share video and photo resources. In 2017, we invited journalists to Mcity to show them how connectivity makes automated vehicles safer through hands-on technology demonstrations. The event drew local and national media coverage.Media Resources