New study: Consumers prioritize safety, efficiency for V2X features

Mcity joins with SAE International, Poco Labs on first-ever quantitative vehicle-to everything (V2X) study

The first-ever comprehensive quantitative consumer research initiative exploring consumer preferences for Vehicle-to-Everything (V2X) features found that consumers prioritize safety and efficiency features that function independently of mobile devices.

This U.S.-based consumer research, sponsored by Mcity, SAE International,® and Poco Labs, was completed in June 2024. The results were released at SAE’s WCX-World Congress Experience in Detroit on April 8.

The findings, which could influence the future of V2X deployment, show that consumers have a
strong preference for three key benefits of V2X technologies: safety features, efficiency use cases and transaction use cases.

Safety Features

• Safety features emerged as the most desired, frequently used, and most valuable to consumers. More than half of respondents rated safety features among their top priorities, consistently ranking as the most useful and most valuable.
• Among the safety use cases tested, Road Hazard Warnings topped the list, followed by Pedestrian Warnings and Emergency Vehicle Notifications.
• These features had broad appeal across demographic groups, closely mirroring the full sample of respondents.

Efficiency Use Cases

• Efficiency-related use cases, such as Signal Timing and Construction Notices, generally outperformed transaction-based use cases in consumer preference.
• While Construction Notices were ranked in the top by nearly half of respondents, few considered them the most important feature.
• Traffic Signal Timing garnered the most interest from suburban respondents, while Collaborative Driving appealed more to urban dwellers and early adopters who drive significantly more highway miles.

Transaction Use Cases

• Transaction-based use cases, including Parking Locator & Payment, Auto Pay Fuel, and In-Vehicle Tolling, were rated the least frequently among the tested features, with younger respondents and early technology adopters in urban areas showing the most interest.
• Electric vehicle (EV) owners showed particular interest in Auto Pay Charging,
  highlighting a growing market for transaction-based features in the EV space.

This research underscores the importance of prioritizing safety and efficiency as the primary
drivers of V2X technology adoption. While transaction use cases have appeal, their role
appears secondary to features that provide tangible benefits in terms of safety and operational
efficiency. As the V2X ecosystem continues to evolve, understanding and responding to these
consumer preferences will be key to ensuring the successful deployment and integration of V2X
solutions.

About SAE International ®

SAE International is a global organization committed to advancing mobility knowledge and
solutions for the benefit of humanity. By engaging nearly 200,000 engineers, technical experts
and volunteers, we connect and educate mobility professionals to enable safe, clean, and
accessible mobility solutions. We act on two priorities: encouraging a lifetime of learning for
mobility engineering professionals and setting the standards for industry engineering. We strive
for a better world through the work of our philanthropic SAE Foundation, including award-
winning programs like A World In Motion® and the Collegiate Design Series™. More at
http://www.sae.org.

About Poco Labs

For over 20 years, POCO Labs LLC has been at the forefront of strategy and innovation by making creative connections between people, ideas, and organizations. Our team is driven by a passion for design, rigorous research, and collaborative problem-solving. We specialize in creating thoughtful solutions that address complex challenges, turning ideas into impactful outcomes that matter.